It's important for webmasters to know the value of their websites before they end up selling them for less than they are worth. Many webmasters tend to over value their websites while others often under value them and lose large amounts of money. There are many important factors to be considered before deciding what your going to sell your website for.
Normally a site is worth 12-20X the monthly revenue, but it really depends on what type of website you are trying to sell.
Determining where where a website falls in the 10-20 month range can sometimes be confusing, for example most children related websites typically fall in the 10-14 month range and most "active" forums fall in the 20+ month range.
Forums, and other community based sites are almost always valued higher due to the loyal member base they have build over several years. When you have returning customers it shows a certain sense of trust and loyalty which is a great selling point.
Well recognized branded websites such as Yahoo, Ebay, Craigslist etc.. could be worth far more than 24 months revenue!
Some more important factors to be consider when selling your website are:
- Ask, Google, Yahoo, and Bing backlinks
- Twitter and Facebook buzz
- Unique Visitors
- Alexa Page Rank
- Google Page Rank
It has been my experience that most potential buyers could care less about the appearance of the website and why should they when they could just hire someone to give it a face lift! What the buyers care about is how much the site makes and how long has it steadily made the revenue.
When you sell a website the price the site sells for should be intensely negotiated between you and the buyer, but you should never accept less than twelve times the monthly revenue the site brings in.
You can get a general idea of a starting price for your site by visiting the
Website Value Calculator.
It may also be a good idea to head over to Omnimeta
Website Reviews and see if anyone posted good or bad reviews about your website.
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